Mourinho sacking boosts Champions League sponsors

It has been a whirlwind couple of weeks in the world of European football, with both the UEFA Champions League Round of 16 draw and Chelsea FC’s sacking of Jose Mourinho topping the sport headlines. Interestingly, the subjects of these two different stories have cross-pollinated to provide an uplift for both in shared exposure, driven…

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Lay’s in the money from Real Madrid Twitter post

In the penultimate week of the 2015/16 UEFA Champions League group stage matches, we posted about Pepsi Max’s “bad” luck in missing the opportunity to receive a large number of impressions from a highly shared image featuring Cristiano Ronaldo and Gareth Bale celebrating Real Madrid’s fourth goal against Shakhtar Donetsk. But PepsiCo had better luck…

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Missed opportunities can be avoided by optimising perimeter board design

Sponsors are of course interested in the value their brands receive as they track exposure through images and videos. However, very few are using their data to identify where exposure opportunities are missed and how to improve the chances of their brand being seen. Through our analysis of vast amounts of visual data posted and…

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Videos allow fans and sponsors to relive the glory

Football fans love to relive thrilling moments—winning or equalising goals from tournaments such as the UEFA Champions League, for example. These memorable moments provide highly engaging visual content that can benefit sponsors far beyond matchday. Previously, fans could typically only relive these experiences via static snapshots. For sponsors of touchpoints such as LED perimeter boards,…

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Latin America uplift from West Brom’s Europe ambition

We here at SnapRapid  track visual brand exposure opportunities in the UEFA Champions League. Whilst we are engrossed in the current group matches, we also keep a focus on how brand visibilty trends will develop in the future and how sponsors will benefit. Despite Champions League clubs still battling to qualify for the last 16…

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PlayStation stars alongside Ronaldo on social media

PlayStation is a familiar brand at UEFA Champions League matches and receives high exposure from its perimeter board advertisements during TV broadcasts. Despite the value that Champions League perimeter board sponsors receive from huge TV audiences, we here at SnapRapid have recognised that this does not always translate to proportional social media value. Through our…

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