Give sponsors the right impression, ignore impression value. Sports rights holders are applying old TV valuation models to social media, should they?

I’ve been involved in sport sponsorship for a couple of years now with SnapRapid and we’ve tracked and analysed sponsor value though social media for some of the top sports brands in the space – rights holders that understand the value of social media exposure to their brand, their sponsor partners and their fans. Embed…

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Why deep data analysis means deeper relationships between rights owners and sponsors

Russell Glenister, SnapRapid founder & CEO Being able to show sponsors how their brands are performing on social and digital media is no longer a nice-to-do for rights owners – sponsors are demanding it and those who can’t or won’t comply will be passed over. Talk to anybody involved in selling sports sponsorship and they’ll…

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O2 reap reward of Thierry Henry popularity

At SnapRapid we track the visual engagement of Fly Emirates for Arsenal. Something strange occurred when analysing the visual feeds we track on social media a couple weeks back. Thierry Henry made a sudden rise to the top of most popular images for Arsenal for at least a couple days. Why? It was his 38th Birthday….

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