Is Manchester City’s pain Etihad’s gain?

It is no surprise that football clubs get increased social media engagement as they become more successful on the pitch, amongst both supporting and opposing fans. What can be surprising to clubs is the extent to which opposing fans can contribute to their online engagement. SnapRapid understands that successful clubs get valuable engagement from the…

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GWFX get bonus exposure from viral Rooney image

Swansea City are the not the most visually exposed club in the Premier League and therefore nor are their shirt sponsors GWFX, but every club has its moments. The image, as shown above, went partially viral last weekend because of the apparent shock on the Swans mascot’s face, at seeing an English playing hero so…

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Football fans come together to wish Tom, a young leukemia sufferer, well

We’ve been tracking visual engagement throughout the English Premier League season so far. Without doubt the image that has caught the imagination of most football fansĀ on social media is this one of 7-year-old Tom, an Aston Villa fan, wearing a Villa shirt, who has leukemia. here’s My 7 yr old Son totally engrossed in the…

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