With AI it pays to compare Apples with Oranges.

At SnapRapid we work with clients across a broad spectrum of sectors, that’s largely down to the versatility of the technological solutions we’ve developed. It’s often said, you can’t compare apples with oranges, but that was before the miraculous rise of Big Data, Artificial Intelligence and Machine Learning, all mainstays of the tech solutions we…

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Give sponsors the right impression, ignore impression value. Sports rights holders are applying old TV valuation models to social media, should they?

I’ve been involved in sport sponsorship for a couple of years now with SnapRapid and we’ve tracked and analysed sponsor value though social media for some of the top sports brands in the space – rights holders that understand the value of social media exposure to their brand, their sponsor partners and their fans. Embed…

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Savvy Sports Leagues Build Vast Social Media Equity Throughout Rio Olympic Games

Russell Glenister, SnapRapid founder & CEO LONDON: 24th January, 2017 – The ability of major sports leagues and teams to capture social media mindshare even when the world’s attention might be expected to be elsewhere is underscored by data from sports and entertainment digital analytics company SnapRapid which shows that the NBA, MLB, UFC, CFL…

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Social Media Lessons for Sponsors from the US Election

Russell Glenister, SnapRapid founder & CEO Donald Trump’s election to the White House is having a profound effect not only on the political establishment but on the media and pollsters who failed to see his victory coming. As with Brexit, the polls called the result wrongly, while established news organisations were left floundering in the…

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Social media data, driver of the new age of commercial deals in sport and beyond

Russell Glenister, SnapRapid founder & CEO Most marketers would agree that knowledge is power, or at least the essential building block for any successful campaign. After all, it’s only when you truly understand what the target audience really thinks about a product, service, idea or proposition that you can build a campaign to help you…

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Celebrity endorsement and the misuse of influence

Russell Glenister, SnapRapid founder & CEO Celebrities have been endorsing products more or less as long as there have been celebrities. And now, as social media challenges the established marketing order and shakes advertising by the throat, we appear to be entering a Golden Age of celebrity influence over consumers. Back in the day it…

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PREMIER LEAGUE CLUBS SET FOR NEW REVENUE BOOST AS BREAKTHROUGH ANALYTICS CONFIRMS £187M SOCIAL MEDIA SHIRT SPONSOR VALUE

New technology demonstrates sponsors currently underpay because social and digital is not measured or valued. Manchester Utd top social media shirt sponsorship valuation league at £36.8million Leicester City deliver 15 x sponsorship fee for shirt sponsors in social media exposure value alone – league table below. Ability to accurately measure and value social and digital…

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SnapRapid founder Russell Glenister sits down with Sports Media and Finance

SnapRapid founder and CEO Russell Glenister recently sat down with Sports Media and Finance to discuss the black-hole in analysis of digital media coverage and its impact on sports and media business models. The following interview first appeared in the online magazine on April 14. The original article can be read on Sports Media and Finance’s website. When the…

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EPL continues impressive Facebook growth

Facebook’s dominance as the most popular social media platform for Premier League clubs continues to grow at an impressive rate. The number of Facebook followers of clubs’ official pages has more than doubled since reaching 100 million followers in November 2013, with the clubs in the 2015/16 tournament having a combined 218 million followers between…

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