SECOND SCREEN SOCIAL NETWORKS HOMING IN ON BROADCASTERS FOR FIRST SCREEN SPORTS RIGHTS

Russell Glenister, SnapRapid founder & CEO As the countdown to a new football season continues and Ferrari dealers and agents around Europe open another bottle of Cristal to celebrate the latest $multi-million transfer, it’s worth thinking about where all the money is coming from and asking how long this business model can last in its…

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PREMIER LEAGUE CLUBS SET FOR NEW REVENUE BOOST AS BREAKTHROUGH ANALYTICS CONFIRMS £187M SOCIAL MEDIA SHIRT SPONSOR VALUE

New technology demonstrates sponsors currently underpay because social and digital is not measured or valued. Manchester Utd top social media shirt sponsorship valuation league at £36.8million Leicester City deliver 15 x sponsorship fee for shirt sponsors in social media exposure value alone – league table below. Ability to accurately measure and value social and digital…

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Football fans flock to Instagram – sponsors reap rapid reward

Premier League football fans seek genuine connections with their favourite clubs and players. SnapRapid’s ongoing analysis has revealed that fans are fostering such connections on Instagram at an impressive rate. This trend is crucial for clubs and their sponsors, as the high engagement rates on Instagram drive sponsorship ROI more efficiently than Twitter. Twitter has…

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EPL continues impressive Facebook growth

Facebook’s dominance as the most popular social media platform for Premier League clubs continues to grow at an impressive rate. The number of Facebook followers of clubs’ official pages has more than doubled since reaching 100 million followers in November 2013, with the clubs in the 2015/16 tournament having a combined 218 million followers between…

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Arsenal & Fly Emirates get their third colours right

Towards the beginning of the season SnapRapid shared its observations on Arsenal’s gold and blue away kit, and how this negatively impacted brand exposure visibility for Fly Emirates. Arsenal’s third kit, on the other hand, has proven to be very beneficial for Fly Emirates’ visibility. Why? Arsenal’s third kit, as worn during the club’s recent…

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Messi gossip gives Fly Emirates Photoshopped uplift

SnapRapid’s technology has demonstrated that international breaks are quiet periods for clubs and sponsors on social media, but fans manage to make up for the relative silence creatively. The January transfer window is just around the corner, and the gossip over which players will be swapping shirts began to heat up during the November break….

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Intuit still benefits from WBA sponsorship

SnapRapid understands that sponsorship ROI is not limited to seasons which a sponsor’s contract covers. Not only do fans continue to share images of their favourite memories that feature old sponsors (what do they care?), but even official broadcasters will add unexpected value in this regard. This was certainly the case when Intuit unexpectedly received…

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Latin America uplift from West Brom’s Europe ambition

We here at SnapRapid  track visual brand exposure opportunities in the UEFA Champions League. Whilst we are engrossed in the current group matches, we also keep a focus on how brand visibilty trends will develop in the future and how sponsors will benefit. Despite Champions League clubs still battling to qualify for the last 16…

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Harry Kane nets hat-trick and scores for Bournemouth

It is no surprise that brands receive engagement from images posted by rival clubs showing match action. Yet it is surprising when rival clubs contribute to high engagement for sponsors through images from off the pitch. For example, Bournemouth was recently thrashed at home by Tottenham Hotspur thanks largely to Harry Kane’s hat-trick. Yet the…

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