Adidas get socially smart with #Pogback: But are they as savvy with the data?

Russell Glenister, SnapRapid founder & CEO Somebody once said that news is what you don’t want anybody else to know….and that the rest is advertising. I say someone because it’s a quotation which has been attributed to a whole bunch of different people including George Orwell and William Randolph Hearst. But, irrespective of its origins,…

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Russell Glenister • 26th August 2016

The Reds unite for Unicef

Manchester United did not achieve the desired result against Leicester City that would have taken them to the top of the Premier League, but the club shone in its charitable efforts on the same weekend. The 16th annual United for Unicef gala dinner raised a record-breaking £230,000 for the charity. Manchester United and its Foundation…

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Russell Glenister • 4th December 2015

Intuit still benefits from WBA sponsorship

SnapRapid understands that sponsorship ROI is not limited to seasons which a sponsor’s contract covers. Not only do fans continue to share images of their favourite memories that feature old sponsors (what do they care?), but even official broadcasters will add unexpected value in this regard. This was certainly the case when Intuit unexpectedly received…

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Russell Glenister • 13th November 2015

Bring on the new, long live the old (players)

Manchester United fans still have a love of the older hero, namely Wayne Rooney, but are always looking for the latest new star. They may have found one in Memphis Depay. This moment is the perfect combination of the old (established) and new (hero) player working in harmony for both club and in visual engagement terms,…

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Russell Glenister • 7th September 2015

Transfer deadline day Twitter frenzy for (some) clubs

As we have previously discussed there is nothing like a big money transfer to get Twitter fingers tapping. Manchester United’s signing of Anthony Martial from Monaco helped propel them to top of all activity lists on Twitter, except one, the number of posts, which was reserved for Arsenal. As much of this activity was mocking Arsenal…

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Russell Glenister • 7th September 2015

Money still does all the talking on transfer deadline day

As usual there was a frenzy of late activity on transfer deadline day in the world of professional football. When it comes to exposure, there is still nothing like a big money transfer to get social media going. Even though there were, arguably, bigger transfers – or at least bigger names transferred – the signing…

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Russell Glenister • 4th September 2015