Is Manchester City’s pain Etihad’s gain?

It is no surprise that football clubs get increased social media engagement as they become more successful on the pitch, amongst both supporting and opposing fans. What can be surprising to clubs is the extent to which opposing fans can contribute to their online engagement. SnapRapid understands that successful clubs get valuable engagement from the…

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The Kop salute the Klopp

At SnapRapid we track everything visual happening on and off the pitch that may affect sponsor exposure. One big part of this is tracking club managers’ influence on social media engagement. Although managers are generally photographed wearing suits instead of sponsor logos, fans’ engagement with sponsors is influenced by their feelings towards the manager. This…

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Transfer deadline day Twitter frenzy for (some) clubs

As we have previously discussed there is nothing like a big money transfer to get Twitter fingers tapping. Manchester United’s signing of Anthony Martial from Monaco helped propel them to top of all activity lists on Twitter, except one, the number of posts, which was reserved for Arsenal. As much of this activity was mocking Arsenal…

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