Football fans flock to Instagram – sponsors reap rapid reward

Premier League football fans seek genuine connections with their favourite clubs and players. SnapRapid’s ongoing analysis has revealed that fans are fostering such connections on Instagram at an impressive rate. This trend is crucial for clubs and their sponsors, as the high engagement rates on Instagram drive sponsorship ROI more efficiently than Twitter. Twitter has…

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Bring on the new, long live the old (players)

Manchester United fans still have a love of the older hero, namely Wayne Rooney, but are always looking for the latest new star. They may have found one in Memphis Depay. This moment is the perfect combination of the old (established) and new (hero) player working in harmony for both club and in visual engagement terms,…

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