Adidas get socially smart with #Pogback: But are they as savvy with the data?

Russell Glenister, SnapRapid founder & CEO Somebody once said that news is what you don’t want anybody else to know….and that the rest is advertising. I say someone because it’s a quotation which has been attributed to a whole bunch of different people including George Orwell and William Randolph Hearst. But, irrespective of its origins,…

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PREMIER LEAGUE CLUBS SET FOR NEW REVENUE BOOST AS BREAKTHROUGH ANALYTICS CONFIRMS £187M SOCIAL MEDIA SHIRT SPONSOR VALUE

New technology demonstrates sponsors currently underpay because social and digital is not measured or valued. Manchester Utd top social media shirt sponsorship valuation league at £36.8million Leicester City deliver 15 x sponsorship fee for shirt sponsors in social media exposure value alone – league table below. Ability to accurately measure and value social and digital…

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Intuit still benefits from WBA sponsorship

SnapRapid understands that sponsorship ROI is not limited to seasons which a sponsor’s contract covers. Not only do fans continue to share images of their favourite memories that feature old sponsors (what do they care?), but even official broadcasters will add unexpected value in this regard. This was certainly the case when Intuit unexpectedly received…

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Latin America uplift from West Brom’s Europe ambition

We here at SnapRapid  track visual brand exposure opportunities in the UEFA Champions League. Whilst we are engrossed in the current group matches, we also keep a focus on how brand visibilty trends will develop in the future and how sponsors will benefit. Despite Champions League clubs still battling to qualify for the last 16…

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Harry Kane nets hat-trick and scores for Bournemouth

It is no surprise that brands receive engagement from images posted by rival clubs showing match action. Yet it is surprising when rival clubs contribute to high engagement for sponsors through images from off the pitch. For example, Bournemouth was recently thrashed at home by Tottenham Hotspur thanks largely to Harry Kane’s hat-trick. Yet the…

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Football fans come together to wish Tom, a young leukemia sufferer, well

We’ve been tracking visual engagement throughout the English Premier League season so far. Without doubt the image that has caught the imagination of most football fans on social media is this one of 7-year-old Tom, an Aston Villa fan, wearing a Villa shirt, who has leukemia. here’s My 7 yr old Son totally engrossed in the…

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