Celebrity endorsement and the misuse of influence

Russell Glenister, SnapRapid founder & CEO Celebrities have been endorsing products more or less as long as there have been celebrities. And now, as social media challenges the established marketing order and shakes advertising by the throat, we appear to be entering a Golden Age of celebrity influence over consumers. Back in the day it…

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Lay’s in the money from Real Madrid Twitter post

In the penultimate week of the 2015/16 UEFA Champions League group stage matches, we posted about Pepsi Max’s “bad” luck in missing the opportunity to receive a large number of impressions from a highly shared image featuring Cristiano Ronaldo and Gareth Bale celebrating Real Madrid’s fourth goal against Shakhtar Donetsk. But PepsiCo had better luck…

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Missed opportunities can be avoided by optimising perimeter board design

Sponsors are of course interested in the value their brands receive as they track exposure through images and videos. However, very few are using their data to identify where exposure opportunities are missed and how to improve the chances of their brand being seen. Through our analysis of vast amounts of visual data posted and…

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PlayStation stars alongside Ronaldo on social media

PlayStation is a familiar brand at UEFA Champions League matches and receives high exposure from its perimeter board advertisements during TV broadcasts. Despite the value that Champions League perimeter board sponsors receive from huge TV audiences, we here at SnapRapid have recognised that this does not always translate to proportional social media value. Through our…

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