Arsenal & Fly Emirates get their third colours right

Towards the beginning of the season SnapRapid shared its observations on Arsenal’s gold and blue away kit, and how this negatively impacted brand exposure visibility for Fly Emirates. Arsenal’s third kit, on the other hand, has proven to be very beneficial for Fly Emirates’ visibility. Why? Arsenal’s third kit, as worn during the club’s recent…

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Messi gossip gives Fly Emirates Photoshopped uplift

SnapRapid’s technology has demonstrated that international breaks are quiet periods for clubs and sponsors on social media, but fans manage to make up for the relative silence creatively. The January transfer window is just around the corner, and the gossip over which players will be swapping shirts began to heat up during the November break….

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Transfer deadline day Twitter frenzy for (some) clubs

As we have previously discussed there is nothing like a big money transfer to get Twitter fingers tapping. Manchester United’s signing of Anthony Martial from Monaco helped propel them to top of all activity lists on Twitter, except one, the number of posts, which was reserved for Arsenal. As much of this activity was mocking Arsenal…

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Fly Emirates & Arsenal get their colours wrong

Arsenal’s new 2015-16 away kit of gold and blue, works well as a standout kit, but as shirt sponsors, Fly Emirates, should be disappointed by the choice of colour for the Fly Emirates logo against the gold shirt. Why? Simply put, in certain lighting conditions, especially during night games and where the weather is a little overcast…

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O2 reap reward of Thierry Henry popularity

At SnapRapid we track the visual engagement of Fly Emirates for Arsenal. Something strange occurred when analysing the visual feeds we track on social media a couple weeks back. Thierry Henry made a sudden rise to the top of most popular images for Arsenal for at least a couple days. Why? It was his 38th Birthday….

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