Adidas get socially smart with #Pogback: But are they as savvy with the data?

Russell Glenister, SnapRapid founder & CEO Somebody once said that news is what you don’t want anybody else to know….and that the rest is advertising. I say someone because it’s a quotation which has been attributed to a whole bunch of different people including George Orwell and William Randolph Hearst. But, irrespective of its origins,…

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Money still does all the talking on transfer deadline day

As usual there was a frenzy of late activity on transfer deadline day in the world of professional football. When it comes to exposure, there is still nothing like a big money transfer to get social media going. Even though there were, arguably, bigger transfers – or at least bigger names transferred – the signing…

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