O2 reap reward of Thierry Henry popularity
At SnapRapid we track the visual engagement of Fly Emirates for Arsenal. Something strange occurred when analysing the visual feeds we track on social media a couple weeks back. Thierry Henry made a sudden rise to the top of most popular images for Arsenal for at least a couple days. Why? It was his 38th Birthday. Not even a landmark Birthday, just plain old 38. Will his popularity ever wane?
Fly Emirates got a really decent amount of visual publicity from the amount of posts that were made on twitter and Instagram, that’s to be expected as Arsenal’s current shirt sponsor, but what was a little unexpected, even to us, was the amount of publicity O2 got from the coverage.
O2 ended its shirt sponsorship of Arsenal in 2012. That’s three years ago.
We don’t actually monitor O2 as a brand so can’t pinpoint the amount of coverage (well we could, but we haven’t). What we do know though is that it was quite significant from the feeds we saw – certainly more than O2 would have budgeted for – as it was probably never part of the evaluation equation in the first place.
With the value of Arsenal rising, or at least until the transfer window closed, Thierry Henry still a god in many quarters, it’s no doubt to us, that the coverage was both positive, well received and somewhat surprising.