SnapRapid Blog - Page 4 of 5 - Visual Brand and Logo Tracking

Videos allow fans and sponsors to relive the glory

Football fans love to relive thrilling moments—winning or equalising goals from tournaments such as the UEFA Champions League, for example. These memorable moments provide highly engaging visual content that can benefit sponsors far beyond matchday. Previously, fans could typically only relive these experiences via static snapshots. For sponsors of touchpoints such as LED perimeter boards,…

Latin America uplift from West Brom’s Europe ambition

We here at SnapRapid track visual brand exposure opportunities in the UEFA Champions League. Whilst we are engrossed in the current group matches, we also keep a focus on how brand visibilty trends will develop in the future and how sponsors will benefit. Despite Champions League clubs still battling to qualify for the last 16…

Harry Kane nets hat-trick and scores for Bournemouth

It is no surprise that brands receive engagement from images posted by rival clubs showing match action. Yet it is surprising when rival clubs contribute to high engagement for sponsors through images from off the pitch. For example, Bournemouth was recently thrashed at home by Tottenham Hotspur thanks largely to Harry Kane’s hat-trick. Yet the…

The Kop salute the Klopp

At SnapRapid we track everything visual happening on and off the pitch that may affect sponsor exposure. One big part of this is tracking club managers’ influence on social media engagement. Although managers are generally photographed wearing suits instead of sponsor logos, fans’ engagement with sponsors is influenced by their feelings towards the manager. This…

PlayStation stars alongside Ronaldo on social media

PlayStation is a familiar brand at UEFA Champions League matches and receives high exposure from its perimeter board advertisements during TV broadcasts. Despite the value that Champions League perimeter board sponsors receive from huge TV audiences, we here at SnapRapid have recognised that this does not always translate to proportional social media value. Through our…

King Power boost from Jamie Vardy’s Cinderella story

Fans love a Cinderella story, and such tales are particularly endearing at the international level. Leicester City striker Jamie Vardy is enjoying his moment at the centre of England supporters’ collective heart as his trajectory from playing non-league football to playing for England within the space of five years has captured imaginations. SnapRapid’s tracking of…

Club sponsors should rely less on game day exposure

International breaks are fallow times for football clubs, their sponsors and fans. The bigger the club the lesser the apparent interest in the national team. Fans from cities and towns with smaller clubs are more likely get excited by England games than those who follow their clubs to top of the premier league and into…

Goals breed brand success through social media

Arsenal have significant global reach; UK, Europe, Asia, North America all see considerable brand engagement. But what is reach without goals? Arsenal have had an indifferent start to the first three weeks of the season and although globally they have considerably more reach than most all Premier League clubs, Leicester City have had more visual engagement…

GWFX get bonus exposure from viral Rooney image

Swansea City are the not the most visually exposed club in the Premier League and therefore nor are their shirt sponsors GWFX, but every club has its moments. The image, as shown above, went partially viral last weekend because of the apparent shock on the Swans mascot’s face, at seeing an English playing hero so…

Bring on the new, long live the old (players)

Manchester United fans still have a love of the older hero, namely Wayne Rooney, but are always looking for the latest new star. They may have found one in Memphis Depay. This moment is the perfect combination of the old (established) and new (hero) player working in harmony for both club and in visual engagement terms,…