SECOND SCREEN SOCIAL NETWORKS HOMING IN ON BROADCASTERS FOR FIRST SCREEN SPORTS RIGHTS

Russell Glenister, SnapRapid founder & CEO As the countdown to a new football season continues and Ferrari dealers and agents around Europe open another bottle of Cristal to celebrate the latest $multi-million transfer, it’s worth thinking about where all the money is coming from and asking how long this business model can last in its…

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BEWARE SOCIAL MEDIA GEEKS BEARING GIFTS

Russell Glenister, SnapRapid founder & CEO A few years ago Liverpool FC chief executive Ian Ayre spoke to The Financial Times about the importance of the Asian market and the role of social media in maintaining the link between the Merseyside-based clubs and fans a 12-hour plane ride away. “Clubs know they have millions of…

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Has Sport Sponsorship reached its nadir?

Russell Glenister, SnapRapid founder & CEO The right time to sell Ten years ago I sold my content business, image100, to Corbis, a company then owned by Bill Gates. I decided to sell not only because the price was right – we had two major companies interested – but because I believed the market had…

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TRACKING SPONSORED VEST PATCHES SHOWS SIX TEAMS IN NBA PLAY-OFFS WOULD HAVE DELIVERED $55M SPONSOR VALUE, OVER 40 GAMES

“Our analysis, carried out using the only technology capable of delivering such granularity and accuracy, shows that if social media is not taken into consideration vest sponsor deals may be significantly undervalued. As NBA teams begin to finalise their deals for 2017 they need to be aware of this.” Six of the teams contesting the…

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Put your shirt on | NBA shirt sponsorship potential value

IT HAS BEEN A year of firsts for the NBA’s Philadelphia 76ers and StubHub. In February the online ticket exchange, an established operator in secondary ticketing, made its first major move into the primary ticketing marketplace through a partnership with the basketball franchise. In May the two parties took the relationship to another level. Scott…

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ROLAND GARROS SPONSORS GENERATE $15m VALUE FROM SOCIAL MEDIA EXPOSURE BUT FAIL TO CAPITALISE ON LARGER SOCIAL OPPORTUNITY

LONDON: 27th June, 2016 – This year’s French Open Tennis Championship at Roland Garros generated over $15 million of value for sponsors on social media channels according to research carried out by London-based image and video tracking and analytics company SnapRapid. SnapRapid tracked and evaluated sponsor brand exposure in videos and still images across 11…

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YOUTUBE, FACEBOOK AND INSTAGRAM DELIVER TOP VALUE TO SPORTS SPONSORS IN COMPLEX AND CHANGING ENVIRONMENT

Facebook responsible for 73.6% of $2.6m social media value at single Champions league match. Instagram delivers 72% of all value in still images and is growing fast in video Rugby followers favour Twitter over Facebook LONDON: 31st May, 2016 – YouTube remains the most valuable video content sharing platform for sports sponsors despite strong growth…

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PREMIER LEAGUE CLUBS SET FOR NEW REVENUE BOOST AS BREAKTHROUGH ANALYTICS CONFIRMS £187M SOCIAL MEDIA SHIRT SPONSOR VALUE

New technology demonstrates sponsors currently underpay because social and digital is not measured or valued. Manchester Utd top social media shirt sponsorship valuation league at £36.8million Leicester City deliver 15 x sponsorship fee for shirt sponsors in social media exposure value alone – league table below. Ability to accurately measure and value social and digital…

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SnapRapid founder Russell Glenister sits down with Sports Media and Finance

SnapRapid founder and CEO Russell Glenister recently sat down with Sports Media and Finance to discuss the black-hole in analysis of digital media coverage and its impact on sports and media business models. The following interview first appeared in the online magazine on April 14. The original article can be read on Sports Media and Finance’s website. When the…

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Football fans flock to Instagram – sponsors reap rapid reward

Premier League football fans seek genuine connections with their favourite clubs and players. SnapRapid’s ongoing analysis has revealed that fans are fostering such connections on Instagram at an impressive rate. This trend is crucial for clubs and their sponsors, as the high engagement rates on Instagram drive sponsorship ROI more efficiently than Twitter. Twitter has…

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