Social media sponsor partner valuation benchmarking is now free, is it worth it?

Embed from Getty Images In any business sector, there are always going be incumbents that try throw their weight around to try to destabilize and ultimately bankrupting their rivals. There are rich pickings for those that are left alone in a marketplace with no competition. We’ve been evaluating and valuing rights holder sponsor partner exposure…

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Give sponsors the right impression, ignore impression value. Sports rights holders are applying old TV valuation models to social media, should they?

I’ve been involved in sport sponsorship for a couple of years now with SnapRapid and we’ve tracked and analysed sponsor value though social media for some of the top sports brands in the space – rights holders that understand the value of social media exposure to their brand, their sponsor partners and their fans. Embed…

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Savvy Sports Leagues Build Vast Social Media Equity Throughout Rio Olympic Games

Russell Glenister, SnapRapid founder & CEO LONDON: 24th January, 2017 – The ability of major sports leagues and teams to capture social media mindshare even when the world’s attention might be expected to be elsewhere is underscored by data from sports and entertainment digital analytics company SnapRapid which shows that the NBA, MLB, UFC, CFL…

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Social Media Lessons for Sponsors from the US Election

Russell Glenister, SnapRapid founder & CEO Donald Trump’s election to the White House is having a profound effect not only on the political establishment but on the media and pollsters who failed to see his victory coming. As with Brexit, the polls called the result wrongly, while established news organisations were left floundering in the…

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Why deep data analysis means deeper relationships between rights owners and sponsors

Russell Glenister, SnapRapid founder & CEO Being able to show sponsors how their brands are performing on social and digital media is no longer a nice-to-do for rights owners – sponsors are demanding it and those who can’t or won’t comply will be passed over. Talk to anybody involved in selling sports sponsorship and they’ll…

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Social media data, driver of the new age of commercial deals in sport and beyond

Russell Glenister, SnapRapid founder & CEO Most marketers would agree that knowledge is power, or at least the essential building block for any successful campaign. After all, it’s only when you truly understand what the target audience really thinks about a product, service, idea or proposition that you can build a campaign to help you…

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YOUTUBE, FACEBOOK AND INSTAGRAM DELIVER TOP VALUE TO SPORTS SPONSORS IN COMPLEX AND CHANGING ENVIRONMENT

Facebook responsible for 73.6% of $2.6m social media value at single Champions league match. Instagram delivers 72% of all value in still images and is growing fast in video Rugby followers favour Twitter over Facebook LONDON: 31st May, 2016 – YouTube remains the most valuable video content sharing platform for sports sponsors despite strong growth…

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