Has Sport Sponsorship reached its nadir?

Russell Glenister, SnapRapid founder & CEO The right time to sell Ten years ago I sold my content business, image100, to Corbis, a company then owned by Bill Gates. I decided to sell not only because the price was right – we had two major companies interested – but because I believed the market had…

Continue Reading

Russell Glenister • 20th July 2016

ROLAND GARROS SPONSORS GENERATE $15m VALUE FROM SOCIAL MEDIA EXPOSURE BUT FAIL TO CAPITALISE ON LARGER SOCIAL OPPORTUNITY

LONDON: 27th June, 2016 – This year’s French Open Tennis Championship at Roland Garros generated over $15 million of value for sponsors on social media channels according to research carried out by London-based image and video tracking and analytics company SnapRapid. SnapRapid tracked and evaluated sponsor brand exposure in videos and still images across 11…

Continue Reading

Russell Glenister • 27th June 2016