SnapRapid founder Russell Glenister sits down with Sports Media and Finance

SnapRapid founder and CEO Russell Glenister recently sat down with Sports Media and Finance to discuss the black-hole in analysis of digital media coverage and its impact on sports and media business models. The following interview first appeared in the online magazine on April 14. The original article can be read on Sports Media and Finance’s website. When the…

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Football fans flock to Instagram – sponsors reap rapid reward

Premier League football fans seek genuine connections with their favourite clubs and players. SnapRapid’s ongoing analysis has revealed that fans are fostering such connections on Instagram at an impressive rate. This trend is crucial for clubs and their sponsors, as the high engagement rates on Instagram drive sponsorship ROI more efficiently than Twitter. Twitter has…

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Mourinho sacking boosts Champions League sponsors

It has been a whirlwind couple of weeks in the world of European football, with both the UEFA Champions League Round of 16 draw and Chelsea FC’s sacking of Jose Mourinho topping the sport headlines. Interestingly, the subjects of these two different stories have cross-pollinated to provide an uplift for both in shared exposure, driven…

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Lay’s in the money from Real Madrid Twitter post

In the penultimate week of the 2015/16 UEFA Champions League group stage matches, we posted about Pepsi Max’s “bad” luck in missing the opportunity to receive a large number of impressions from a highly shared image featuring Cristiano Ronaldo and Gareth Bale celebrating Real Madrid’s fourth goal against Shakhtar Donetsk. But PepsiCo had better luck…

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The Reds unite for Unicef

Manchester United did not achieve the desired result against Leicester City that would have taken them to the top of the Premier League, but the club shone in its charitable efforts on the same weekend. The 16th annual United for Unicef gala dinner raised a record-breaking £230,000 for the charity. Manchester United and its Foundation…

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Arsenal & Fly Emirates get their third colours right

Towards the beginning of the season SnapRapid shared its observations on Arsenal’s gold and blue away kit, and how this negatively impacted brand exposure visibility for Fly Emirates. Arsenal’s third kit, on the other hand, has proven to be very beneficial for Fly Emirates’ visibility. Why? Arsenal’s third kit, as worn during the club’s recent…

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Missed opportunities can be avoided by optimising perimeter board design

Sponsors are of course interested in the value their brands receive as they track exposure through images and videos. However, very few are using their data to identify where exposure opportunities are missed and how to improve the chances of their brand being seen. Through our analysis of vast amounts of visual data posted and…

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Is Manchester City’s pain Etihad’s gain?

It is no surprise that football clubs get increased social media engagement as they become more successful on the pitch, amongst both supporting and opposing fans. What can be surprising to clubs is the extent to which opposing fans can contribute to their online engagement. SnapRapid understands that successful clubs get valuable engagement from the…

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Messi gossip gives Fly Emirates Photoshopped uplift

SnapRapid’s technology has demonstrated that international breaks are quiet periods for clubs and sponsors on social media, but fans manage to make up for the relative silence creatively. The January transfer window is just around the corner, and the gossip over which players will be swapping shirts began to heat up during the November break….

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Intuit still benefits from WBA sponsorship

SnapRapid understands that sponsorship ROI is not limited to seasons which a sponsor’s contract covers. Not only do fans continue to share images of their favourite memories that feature old sponsors (what do they care?), but even official broadcasters will add unexpected value in this regard. This was certainly the case when Intuit unexpectedly received…

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