ROLAND GARROS SPONSORS GENERATE $15m VALUE FROM SOCIAL MEDIA EXPOSURE BUT FAIL TO CAPITALISE ON LARGER SOCIAL OPPORTUNITY

LONDON: 27th June, 2016 – This year’s French Open Tennis Championship at Roland Garros generated over $15 million of value for sponsors on social media channels according to research carried out by London-based image and video tracking and analytics company SnapRapid. SnapRapid tracked and evaluated sponsor brand exposure in videos and still images across 11…

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PREMIER LEAGUE CLUBS SET FOR NEW REVENUE BOOST AS BREAKTHROUGH ANALYTICS CONFIRMS £187M SOCIAL MEDIA SHIRT SPONSOR VALUE

New technology demonstrates sponsors currently underpay because social and digital is not measured or valued. Manchester Utd top social media shirt sponsorship valuation league at £36.8million Leicester City deliver 15 x sponsorship fee for shirt sponsors in social media exposure value alone – league table below. Ability to accurately measure and value social and digital…

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Football fans flock to Instagram – sponsors reap rapid reward

Premier League football fans seek genuine connections with their favourite clubs and players. SnapRapid’s ongoing analysis has revealed that fans are fostering such connections on Instagram at an impressive rate. This trend is crucial for clubs and their sponsors, as the high engagement rates on Instagram drive sponsorship ROI more efficiently than Twitter. Twitter has…

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EPL continues impressive Facebook growth

Facebook’s dominance as the most popular social media platform for Premier League clubs continues to grow at an impressive rate. The number of Facebook followers of clubs’ official pages has more than doubled since reaching 100 million followers in November 2013, with the clubs in the 2015/16 tournament having a combined 218 million followers between…

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