Put your shirt on | NBA shirt sponsorship potential value

IT HAS BEEN A year of firsts for the NBA’s Philadelphia 76ers and StubHub. In February the online ticket exchange, an established operator in secondary ticketing, made its first major move into the primary ticketing marketplace through a partnership with the basketball franchise. In May the two parties took the relationship to another level. Scott…

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Russell Glenister • 30th June 2016

ROLAND GARROS SPONSORS GENERATE $15m VALUE FROM SOCIAL MEDIA EXPOSURE BUT FAIL TO CAPITALISE ON LARGER SOCIAL OPPORTUNITY

LONDON: 27th June, 2016 – This year’s French Open Tennis Championship at Roland Garros generated over $15 million of value for sponsors on social media channels according to research carried out by London-based image and video tracking and analytics company SnapRapid. SnapRapid tracked and evaluated sponsor brand exposure in videos and still images across 11…

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Russell Glenister • 27th June 2016

Football fans flock to Instagram – sponsors reap rapid reward

Premier League football fans seek genuine connections with their favourite clubs and players. SnapRapid’s ongoing analysis has revealed that fans are fostering such connections on Instagram at an impressive rate. This trend is crucial for clubs and their sponsors, as the high engagement rates on Instagram drive sponsorship ROI more efficiently than Twitter. Twitter has…

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Russell Glenister • 29th February 2016