Lay’s in the money from Real Madrid Twitter post

In the penultimate week of the 2015/16 UEFA Champions League group stage matches, we posted about Pepsi Max’s “bad” luck in missing the opportunity to receive a large number of impressions from a highly shared image featuring Cristiano Ronaldo and Gareth Bale celebrating Real Madrid’s fourth goal against Shakhtar Donetsk. But PepsiCo had better luck…

Continue Reading

Missed opportunities can be avoided by optimising perimeter board design

Sponsors are of course interested in the value their brands receive as they track exposure through images and videos. However, very few are using their data to identify where exposure opportunities are missed and how to improve the chances of their brand being seen. Through our analysis of vast amounts of visual data posted and…

Continue Reading

Is Manchester City’s pain Etihad’s gain?

It is no surprise that football clubs get increased social media engagement as they become more successful on the pitch, amongst both supporting and opposing fans. What can be surprising to clubs is the extent to which opposing fans can contribute to their online engagement. SnapRapid understands that successful clubs get valuable engagement from the…

Continue Reading

Videos allow fans and sponsors to relive the glory

Football fans love to relive thrilling moments—winning or equalising goals from tournaments such as the UEFA Champions League, for example. These memorable moments provide highly engaging visual content that can benefit sponsors far beyond matchday. Previously, fans could typically only relive these experiences via static snapshots. For sponsors of touchpoints such as LED perimeter boards,…

Continue Reading

Harry Kane nets hat-trick and scores for Bournemouth

It is no surprise that brands receive engagement from images posted by rival clubs showing match action. Yet it is surprising when rival clubs contribute to high engagement for sponsors through images from off the pitch. For example, Bournemouth was recently thrashed at home by Tottenham Hotspur thanks largely to Harry Kane’s hat-trick. Yet the…

Continue Reading

The Kop salute the Klopp

At SnapRapid we track everything visual happening on and off the pitch that may affect sponsor exposure. One big part of this is tracking club managers’ influence on social media engagement. Although managers are generally photographed wearing suits instead of sponsor logos, fans’ engagement with sponsors is influenced by their feelings towards the manager. This…

Continue Reading

PlayStation stars alongside Ronaldo on social media

PlayStation is a familiar brand at UEFA Champions League matches and receives high exposure from its perimeter board advertisements during TV broadcasts. Despite the value that Champions League perimeter board sponsors receive from huge TV audiences, we here at SnapRapid have recognised that this does not always translate to proportional social media value. Through our…

Continue Reading

Bring on the new, long live the old (players)

Manchester United fans still have a love of the older hero, namely Wayne Rooney, but are always looking for the latest new star. They may have found one in Memphis Depay. This moment is the perfect combination of the old (established) and new (hero) player working in harmony for both club and in visual engagement terms,…

Continue Reading