Adidas get socially smart with #Pogback: But are they as savvy with the data?

Russell Glenister, SnapRapid founder & CEO Somebody once said that news is what you don’t want anybody else to know….and that the rest is advertising. I say someone because it’s a quotation which has been attributed to a whole bunch of different people including George Orwell and William Randolph Hearst. But, irrespective of its origins,…

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SECOND SCREEN SOCIAL NETWORKS HOMING IN ON BROADCASTERS FOR FIRST SCREEN SPORTS RIGHTS

Russell Glenister, SnapRapid founder & CEO As the countdown to a new football season continues and Ferrari dealers and agents around Europe open another bottle of Cristal to celebrate the latest $multi-million transfer, it’s worth thinking about where all the money is coming from and asking how long this business model can last in its…

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BEWARE SOCIAL MEDIA GEEKS BEARING GIFTS

Russell Glenister, SnapRapid founder & CEO A few years ago Liverpool FC chief executive Ian Ayre spoke to The Financial Times about the importance of the Asian market and the role of social media in maintaining the link between the Merseyside-based clubs and fans a 12-hour plane ride away. “Clubs know they have millions of…

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ROLAND GARROS SPONSORS GENERATE $15m VALUE FROM SOCIAL MEDIA EXPOSURE BUT FAIL TO CAPITALISE ON LARGER SOCIAL OPPORTUNITY

LONDON: 27th June, 2016 – This year’s French Open Tennis Championship at Roland Garros generated over $15 million of value for sponsors on social media channels according to research carried out by London-based image and video tracking and analytics company SnapRapid. SnapRapid tracked and evaluated sponsor brand exposure in videos and still images across 11…

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Football fans flock to Instagram – sponsors reap rapid reward

Premier League football fans seek genuine connections with their favourite clubs and players. SnapRapid’s ongoing analysis has revealed that fans are fostering such connections on Instagram at an impressive rate. This trend is crucial for clubs and their sponsors, as the high engagement rates on Instagram drive sponsorship ROI more efficiently than Twitter. Twitter has…

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EPL continues impressive Facebook growth

Facebook’s dominance as the most popular social media platform for Premier League clubs continues to grow at an impressive rate. The number of Facebook followers of clubs’ official pages has more than doubled since reaching 100 million followers in November 2013, with the clubs in the 2015/16 tournament having a combined 218 million followers between…

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Mourinho sacking boosts Champions League sponsors

It has been a whirlwind couple of weeks in the world of European football, with both the UEFA Champions League Round of 16 draw and Chelsea FC’s sacking of Jose Mourinho topping the sport headlines. Interestingly, the subjects of these two different stories have cross-pollinated to provide an uplift for both in shared exposure, driven…

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The Reds unite for Unicef

Manchester United did not achieve the desired result against Leicester City that would have taken them to the top of the Premier League, but the club shone in its charitable efforts on the same weekend. The 16th annual United for Unicef gala dinner raised a record-breaking £230,000 for the charity. Manchester United and its Foundation…

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Is Manchester City’s pain Etihad’s gain?

It is no surprise that football clubs get increased social media engagement as they become more successful on the pitch, amongst both supporting and opposing fans. What can be surprising to clubs is the extent to which opposing fans can contribute to their online engagement. SnapRapid understands that successful clubs get valuable engagement from the…

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