Bring on the new, long live the old (players)

Manchester United fans still have a love of the older hero, namely Wayne Rooney, but are always looking for the latest new star. They may have found one in Memphis Depay.

This moment is the perfect combination of the old (established) and new (hero) player working in harmony for both club and in visual engagement terms, shirt sponsor, Chevrolet too.

Over the past couple weeks, a similar photo has been the second most engaged image showing a Premier League club shirt sponsor on social media, as picked up by our image and brand recognition crawlers.

The symmetry of the image and the fact that it is celebrating Rooney’s hat-trick against Club Brugge, all add up to the perfect promotional image for players, club and club sponsor.

Even though Chevrolet is not that prominent – our visual recognition technology had no problem picking it up – it’s, in our view, an ideal image for all concerned.

Football is about players, goals and celebrations, not sponsors. Sponsors, like the fans are there to support the club and this image shows that in perfect harmony.

ChevroletClub BruggeDepayhat-trickInstagramMan UManchester UnitedRooneyTwitter

Russell Glenister • 7th September 2015

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