With AI it pays to compare Apples with Oranges.

At SnapRapid we work with clients across a broad spectrum of sectors, that’s largely down to the versatility of the technological solutions we’ve developed. It’s often said, you can’t compare apples with oranges, but that was before the miraculous rise of Big Data, Artificial Intelligence and Machine Learning, all mainstays of the tech solutions we…

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Social media sponsor partner valuation benchmarking is now free, is it worth it?

Embed from Getty Images In any business sector, there are always going be incumbents that try throw their weight around to try to destabilize and ultimately bankrupting their rivals. There are rich pickings for those that are left alone in a marketplace with no competition. We’ve been evaluating and valuing rights holder sponsor partner exposure…

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Give sponsors the right impression, ignore impression value. Sports rights holders are applying old TV valuation models to social media, should they?

I’ve been involved in sport sponsorship for a couple of years now with SnapRapid and we’ve tracked and analysed sponsor value though social media for some of the top sports brands in the space – rights holders that understand the value of social media exposure to their brand, their sponsor partners and their fans. Embed…

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