Social Media Lessons for Sponsors from the US Election

Russell Glenister, SnapRapid founder & CEO Donald Trump’s election to the White House is having a profound effect not only on the political establishment but on the media and pollsters who failed to see his victory coming. As with Brexit, the polls called the result wrongly, while established news organisations were left floundering in the…

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Why deep data analysis means deeper relationships between rights owners and sponsors

Russell Glenister, SnapRapid founder & CEO Being able to show sponsors how their brands are performing on social and digital media is no longer a nice-to-do for rights owners – sponsors are demanding it and those who can’t or won’t comply will be passed over. Talk to anybody involved in selling sports sponsorship and they’ll…

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