Adidas get socially smart with #Pogback: But are they as savvy with the data?

Russell Glenister, SnapRapid founder & CEO Somebody once said that news is what you don’t want anybody else to know….and that the rest is advertising. I say someone because it’s a quotation which has been attributed to a whole bunch of different people including George Orwell and William Randolph Hearst. But, irrespective of its origins,…

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SECOND SCREEN SOCIAL NETWORKS HOMING IN ON BROADCASTERS FOR FIRST SCREEN SPORTS RIGHTS

Russell Glenister, SnapRapid founder & CEO As the countdown to a new football season continues and Ferrari dealers and agents around Europe open another bottle of Cristal to celebrate the latest $multi-million transfer, it’s worth thinking about where all the money is coming from and asking how long this business model can last in its…

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BEWARE SOCIAL MEDIA GEEKS BEARING GIFTS

Russell Glenister, SnapRapid founder & CEO A few years ago Liverpool FC chief executive Ian Ayre spoke to The Financial Times about the importance of the Asian market and the role of social media in maintaining the link between the Merseyside-based clubs and fans a 12-hour plane ride away. “Clubs know they have millions of…

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