Has Sport Sponsorship reached its nadir?

Russell Glenister, SnapRapid founder & CEO The right time to sell Ten years ago I sold my content business, image100, to Corbis, a company then owned by Bill Gates. I decided to sell not only because the price was right – we had two major companies interested – but because I believed the market had…

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TRACKING SPONSORED VEST PATCHES SHOWS SIX TEAMS IN NBA PLAY-OFFS WOULD HAVE DELIVERED $55M SPONSOR VALUE, OVER 40 GAMES

“Our analysis, carried out using the only technology capable of delivering such granularity and accuracy, shows that if social media is not taken into consideration vest sponsor deals may be significantly undervalued. As NBA teams begin to finalise their deals for 2017 they need to be aware of this.” Six of the teams contesting the…

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