Put your shirt on | NBA shirt sponsorship potential value

IT HAS BEEN A year of firsts for the NBA’s Philadelphia 76ers and StubHub. In February the online ticket exchange, an established operator in secondary ticketing, made its first major move into the primary ticketing marketplace through a partnership with the basketball franchise. In May the two parties took the relationship to another level. Scott…

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ROLAND GARROS SPONSORS GENERATE $15m VALUE FROM SOCIAL MEDIA EXPOSURE BUT FAIL TO CAPITALISE ON LARGER SOCIAL OPPORTUNITY

LONDON: 27th June, 2016 – This year’s French Open Tennis Championship at Roland Garros generated over $15 million of value for sponsors on social media channels according to research carried out by London-based image and video tracking and analytics company SnapRapid. SnapRapid tracked and evaluated sponsor brand exposure in videos and still images across 11…

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YOUTUBE, FACEBOOK AND INSTAGRAM DELIVER TOP VALUE TO SPORTS SPONSORS IN COMPLEX AND CHANGING ENVIRONMENT

Facebook responsible for 73.6% of $2.6m social media value at single Champions league match. Instagram delivers 72% of all value in still images and is growing fast in video Rugby followers favour Twitter over Facebook LONDON: 31st May, 2016 – YouTube remains the most valuable video content sharing platform for sports sponsors despite strong growth…

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