Mourinho sacking boosts Champions League sponsors

It has been a whirlwind couple of weeks in the world of European football, with both the UEFA Champions League Round of 16 draw and Chelsea FC’s sacking of Jose Mourinho topping the sport headlines. Interestingly, the subjects of these two different stories have cross-pollinated to provide an uplift for both in shared exposure, driven…

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Lay’s in the money from Real Madrid Twitter post

In the penultimate week of the 2015/16 UEFA Champions League group stage matches, we posted about Pepsi Max’s “bad” luck in missing the opportunity to receive a large number of impressions from a highly shared image featuring Cristiano Ronaldo and Gareth Bale celebrating Real Madrid’s fourth goal against Shakhtar Donetsk. But PepsiCo had better luck…

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The Reds unite for Unicef

Manchester United did not achieve the desired result against Leicester City that would have taken them to the top of the Premier League, but the club shone in its charitable efforts on the same weekend. The 16th annual United for Unicef gala dinner raised a record-breaking £230,000 for the charity. Manchester United and its Foundation…

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Arsenal & Fly Emirates get their third colours right

Towards the beginning of the season SnapRapid shared its observations on Arsenal’s gold and blue away kit, and how this negatively impacted brand exposure visibility for Fly Emirates. Arsenal’s third kit, on the other hand, has proven to be very beneficial for Fly Emirates’ visibility. Why? Arsenal’s third kit, as worn during the club’s recent…

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