Missed opportunities can be avoided by optimising perimeter board design

Sponsors are of course interested in the value their brands receive as they track exposure through images and videos. However, very few are using their data to identify where exposure opportunities are missed and how to improve the chances of their brand being seen. Through our analysis of vast amounts of visual data posted and…

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Is Manchester City’s pain Etihad’s gain?

It is no surprise that football clubs get increased social media engagement as they become more successful on the pitch, amongst both supporting and opposing fans. What can be surprising to clubs is the extent to which opposing fans can contribute to their online engagement. SnapRapid understands that successful clubs get valuable engagement from the…

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Messi gossip gives Fly Emirates Photoshopped uplift

SnapRapid’s technology has demonstrated that international breaks are quiet periods for clubs and sponsors on social media, but fans manage to make up for the relative silence creatively. The January transfer window is just around the corner, and the gossip over which players will be swapping shirts began to heat up during the November break….

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Intuit still benefits from WBA sponsorship

SnapRapid understands that sponsorship ROI is not limited to seasons which a sponsor’s contract covers. Not only do fans continue to share images of their favourite memories that feature old sponsors (what do they care?), but even official broadcasters will add unexpected value in this regard. This was certainly the case when Intuit unexpectedly received…

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Videos allow fans and sponsors to relive the glory

Football fans love to relive thrilling moments—winning or equalising goals from tournaments such as the UEFA Champions League, for example. These memorable moments provide highly engaging visual content that can benefit sponsors far beyond matchday. Previously, fans could typically only relive these experiences via static snapshots. For sponsors of touchpoints such as LED perimeter boards,…

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Latin America uplift from West Brom’s Europe ambition

We here at SnapRapid  track visual brand exposure opportunities in the UEFA Champions League. Whilst we are engrossed in the current group matches, we also keep a focus on how brand visibilty trends will develop in the future and how sponsors will benefit. Despite Champions League clubs still battling to qualify for the last 16…

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