Harry Kane nets hat-trick and scores for Bournemouth

It is no surprise that brands receive engagement from images posted by rival clubs showing match action. Yet it is surprising when rival clubs contribute to high engagement for sponsors through images from off the pitch. For example, Bournemouth was recently thrashed at home by Tottenham Hotspur thanks largely to Harry Kane’s hat-trick. Yet the…

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The Kop salute the Klopp

At SnapRapid we track everything visual happening on and off the pitch that may affect sponsor exposure. One big part of this is tracking club managers’ influence on social media engagement. Although managers are generally photographed wearing suits instead of sponsor logos, fans’ engagement with sponsors is influenced by their feelings towards the manager. This…

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PlayStation stars alongside Ronaldo on social media

PlayStation is a familiar brand at UEFA Champions League matches and receives high exposure from its perimeter board advertisements during TV broadcasts. Despite the value that Champions League perimeter board sponsors receive from huge TV audiences, we here at SnapRapid have recognised that this does not always translate to proportional social media value. Through our…

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King Power boost from Jamie Vardy’s Cinderella story

Fans love a Cinderella story, and such tales are particularly endearing at the international level. Leicester City striker Jamie Vardy is enjoying his moment at the centre of England supporters’ collective heart as his trajectory from playing non-league football to playing for England within the space of five years has captured imaginations. SnapRapid’s tracking of…

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