Club sponsors should rely less on game day exposure

International breaks are fallow times for football clubs, their sponsors and fans. The bigger the club the lesser the apparent interest in the national team. Fans from cities and towns with smaller clubs are more likely get excited by England games than those who follow their clubs to top of the premier league and into…

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GWFX get bonus exposure from viral Rooney image

Swansea City are the not the most visually exposed club in the Premier League and therefore nor are their shirt sponsors GWFX, but every club has its moments. The image, as shown above, went partially viral last weekend because of the apparent shock on the Swans mascot’s face, at seeing an English playing hero so…

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Bring on the new, long live the old (players)

Manchester United fans still have a love of the older hero, namely Wayne Rooney, but are always looking for the latest new star. They may have found one in Memphis Depay. This moment is the perfect combination of the old (established) and new (hero) player working in harmony for both club and in visual engagement terms,…

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Transfer deadline day Twitter frenzy for (some) clubs

As we have previously discussed there is nothing like a big money transfer to get Twitter fingers tapping. Manchester United’s signing of Anthony Martial from Monaco helped propel them to top of all activity lists on Twitter, except one, the number of posts, which was reserved for Arsenal. As much of this activity was mocking Arsenal…

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Football fans come together to wish Tom, a young leukemia sufferer, well

We’ve been tracking visual engagement throughout the English Premier League season so far. Without doubt the image that has caught the imagination of most football fans on social media is this one of 7-year-old Tom, an Aston Villa fan, wearing a Villa shirt, who has leukemia. here’s My 7 yr old Son totally engrossed in the…

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Money still does all the talking on transfer deadline day

As usual there was a frenzy of late activity on transfer deadline day in the world of professional football. When it comes to exposure, there is still nothing like a big money transfer to get social media going. Even though there were, arguably, bigger transfers – or at least bigger names transferred – the signing…

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Fly Emirates & Arsenal get their colours wrong

Arsenal’s new 2015-16 away kit of gold and blue, works well as a standout kit, but as shirt sponsors, Fly Emirates, should be disappointed by the choice of colour for the Fly Emirates logo against the gold shirt. Why? Simply put, in certain lighting conditions, especially during night games and where the weather is a little overcast…

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O2 reap reward of Thierry Henry popularity

At SnapRapid we track the visual engagement of Fly Emirates for Arsenal. Something strange occurred when analysing the visual feeds we track on social media a couple weeks back. Thierry Henry made a sudden rise to the top of most popular images for Arsenal for at least a couple days. Why? It was his 38th Birthday….

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