With AI it pays to compare Apples with Oranges.

At SnapRapid we work with clients across a broad spectrum of sectors, that’s largely down to the versatility of the technological solutions we’ve developed. It’s often said, you can’t compare apples with oranges, but that was before the miraculous rise of Big Data, Artificial Intelligence and Machine Learning, all mainstays of the tech solutions we…

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Social media sponsor partner valuation benchmarking is now free, is it worth it?

Embed from Getty Images In any business sector, there are always going be incumbents that try throw their weight around to try to destabilize and ultimately bankrupting their rivals. There are rich pickings for those that are left alone in a marketplace with no competition. We’ve been evaluating and valuing rights holder sponsor partner exposure…

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Give sponsors the right impression, ignore impression value. Sports rights holders are applying old TV valuation models to social media, should they?

I’ve been involved in sport sponsorship for a couple of years now with SnapRapid and we’ve tracked and analysed sponsor value though social media for some of the top sports brands in the space – rights holders that understand the value of social media exposure to their brand, their sponsor partners and their fans. Embed…

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Savvy Sports Leagues Build Vast Social Media Equity Throughout Rio Olympic Games

Russell Glenister, SnapRapid founder & CEO LONDON: 24th January, 2017 – The ability of major sports leagues and teams to capture social media mindshare even when the world’s attention might be expected to be elsewhere is underscored by data from sports and entertainment digital analytics company SnapRapid which shows that the NBA, MLB, UFC, CFL…

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Social Media Lessons for Sponsors from the US Election

Russell Glenister, SnapRapid founder & CEO Donald Trump’s election to the White House is having a profound effect not only on the political establishment but on the media and pollsters who failed to see his victory coming. As with Brexit, the polls called the result wrongly, while established news organisations were left floundering in the…

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Why deep data analysis means deeper relationships between rights owners and sponsors

Russell Glenister, SnapRapid founder & CEO Being able to show sponsors how their brands are performing on social and digital media is no longer a nice-to-do for rights owners – sponsors are demanding it and those who can’t or won’t comply will be passed over. Talk to anybody involved in selling sports sponsorship and they’ll…

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Social media data, driver of the new age of commercial deals in sport and beyond

Russell Glenister, SnapRapid founder & CEO Most marketers would agree that knowledge is power, or at least the essential building block for any successful campaign. After all, it’s only when you truly understand what the target audience really thinks about a product, service, idea or proposition that you can build a campaign to help you…

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Celebrity endorsement and the misuse of influence

Russell Glenister, SnapRapid founder & CEO Celebrities have been endorsing products more or less as long as there have been celebrities. And now, as social media challenges the established marketing order and shakes advertising by the throat, we appear to be entering a Golden Age of celebrity influence over consumers. Back in the day it…

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Rio 2016: After Team GB’s gold rush, the case for social elevation

After the Rio gold rush, Team GB’s athletes have returned to face a different sort of challenge. While success may well breed success, the law of supply and demand means that British medal-winning athletes, who might have expected their podium moments to open the door to myriad sponsorship deals, have a new battle to win…

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Adidas get socially smart with #Pogback: But are they as savvy with the data?

Russell Glenister, SnapRapid founder & CEO Somebody once said that news is what you don’t want anybody else to know….and that the rest is advertising. I say someone because it’s a quotation which has been attributed to a whole bunch of different people including George Orwell and William Randolph Hearst. But, irrespective of its origins,…

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